7 Essential items to Consider in Hybrid Events Management

One of the most dreaded topics in the events industry is budgeting for hybrid events. Hybrid events are a way to bridge the gap between traditional and digital marketing. It takes experience, strategy knowledge, and creativity to make your event stand out from all others while also appealing financially with this new type of budgeting[…]

How to Increase Social Media Engagement

Investing time and effort into your social media presence is one of the best ways to build trust with any audience. Engagement is crucial for better reach on social media. The more you engage your audience, the higher chance they will see and appreciate what it is that makes up a great post or article.[…]

5 Simple Steps to Get Started In Event Planning

Being an event planner, manager or marketer is not easy work. But it can be rewarding if you’re willing to put in the time and energy required for success. The events industry changes often, so there are always new challenges ahead of us – how will one prepare themselves? Event planning is an exciting field[…]

Why You Should Incorporate Metaverse Events Into Your Event Strategy

The Metaverse is the next big event; event professionals should start getting on board. Metaverse events double down on experiences, offering a more immersive and interactive way to enjoy events. And while traditional events are here to stay, metaverse events provide a more community-focused way to connect with others. Event professionals have much to offer[…]

Your Digital Assistant: A Chatbot

The future of speech recognition is changing how we interact with our technology. Chatbots and digital assistants have become our trusted companions at home, work or on the go. They can help you manage your schedule to fulfil requests of all kinds, including weather information, news updates as well anything related to events happening nearby,[…]

Reinvigorate Special Events Sponsorship Program

Sponsorship sales are an essential aspect of most production budgets. If you want your sponsors to keep coming back, they must have a good experience at the event and come away feeling satisfied with what was accomplished during their time there. Moreover, in a world where the competition for sponsors has never been greater, it’s[…]

Is Now the Right Time to Rethink Your Event Management Software Strategy?

Today’s businesses depend more on event management software to run smoothly. But many still aren’t sure if it’s time for them or their IT teams to invest in new technologies like SaaS (Software as Services) platforms, PaaS/ Iaas suites and cloud services such as AWS, Microsoft Azure etc. The question is easy: what gets you[…]

EventTech: Harness the power of data and technology to personalize attendees

The conference attendee’s journey begins long before the venue doors open on day one of your big show. To create lasting first impressions, take some time in advance to think about what you want their experience at this event will be like and how it can match up with these expectations. This way, when they[…]

The Event Marketing Formula: 7 Ways to Measure the Success of Your Event

As events and experiential marketing have become one of the most powerful forms of branding, there are many reasons why they are so effective. Experiences are always more profound than contacting someone through email or cold call – they need to be seen firsthand in order for them to be taken seriously. Today, with the[…]

Risk of Downtime in Events Management

“The great threat to a successful strategy is the risk of downtime,” said Mike Rowe on The Real Clear Strategy Podcast. As technology continues to change the way we live, it seems obvious that adopting new technology is inevitable. However, when adopting new technologies, there are many factors to consider and monitor. To avoid disruption[…]