Being an event planner, manager or marketer is not easy work. But it can be rewarding if you’re willing to put in the time and energy required for success. The events industry changes often, so there are always new challenges ahead of us – how will one prepare themselves? Event planning is an exciting field[…]
The future of speech recognition is changing how we interact with our technology. Chatbots and digital assistants have become our trusted companions at home, work or on the go. They can help you manage your schedule to fulfil requests of all kinds, including weather information, news updates as well anything related to events happening nearby,[…]
Sponsorship sales are an essential aspect of most production budgets. If you want your sponsors to keep coming back, they must have a good experience at the event and come away feeling satisfied with what was accomplished during their time there. Moreover, in a world where the competition for sponsors has never been greater, it’s[…]
Today’s businesses depend more on event management software to run smoothly. But many still aren’t sure if it’s time for them or their IT teams to invest in new technologies like SaaS (Software as Services) platforms, PaaS/ Iaas suites and cloud services such as AWS, Microsoft Azure etc. The question is easy: what gets you[…]
Any event planner worth their salt knows that event marketing is essential to the success of any event. After all, no matter how well-organized and well-run an event may be, it won’t amount to anything if nobody knows about it. That’s where event marketing comes in. By getting the word out about an event through[…]
“The great threat to a successful strategy is the risk of downtime,” said Mike Rowe on The Real Clear Strategy Podcast. As technology continues to change the way we live, it seems obvious that adopting new technology is inevitable. However, when adopting new technologies, there are many factors to consider and monitor. To avoid disruption[…]
As events and experiential marketing have become one of the most powerful forms of branding, there are many reasons why they are so effective. Experiences are always more profound than contacting someone through email or cold call – they need to be seen firsthand in order for them to be taken seriously. Today, with the[…]
Event planning is like a dance: it has to be done in steps. The final step in the process is a follow-up meeting after the event to discuss its overall ROI, attendee and sponsor feedback, and make necessary adjustments to the overarching event strategy. Debrief meetings are also a great opportunity to celebrate your team’s[…]
Events will undergo major changes over the next few years. The pandemic still lingering in business and a shift towards believing it’s okay not to have employment or work for yourself are two key factors that predict future event trends well into 2022Many different things, such as societal attitudes about job security, which seem like[…]
Pricing in event technology firms is notoriously opaque. In addition to not providing any pricing structure, some platforms only offer rough estimates, for example. Event planners often do not have the time or energy to sit through lengthy demonstrations or discuss pricing for weeks, just as event technology firms don’t have the time or energy[…]